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  • The Splash
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  • Everything You Need to Know About Purple Shampoo
  • Everything You Need to Know About Purple Shampoo

    There are many frequently asked questions when it comes to purple shampoo but we are here to provide answers and explore the science behind these violet-toned hair cleansers. The concept of purple shampoo stems from color theory, a set of principles to mixing colors and the visual effects of different color combinations. When hair is bleached or lightened then toned to icy blonde, white, or silver it can, over time, become too warm-toned or brassy. Naturally blonde hair can also develop brassy tones due to oxidation from solar exposure (referred to as photo yellowing) and repeated thermal stress.

    What Does Purple Shampoo Do?

    To cool the tone and offset hair yellowing, you can use a violet pigment depositing shampoo. Purple or violet is a complementary color to yellow, meaning it is on the opposite end of the color wheel from yellow and can counteract the visual effects of yellow. This form of color correction is similar to color correction in makeup- an example is selecting green tinted makeup to conceal unwanted skin redness.

    Can Purple Shampoo Dye Your Hair?

    In purple shampoos you will see this workhorse colorant identified on the label as Violet 2, CI 60730, or Acid Violet 43. When used at a relatively low level, these purple shampoos do not dye the hair purple but counteract hair yellowing. The degree of toning is dependent on how porous or damaged the hair is and the length of time the product is left on the hair.

    How Long Should You Leave Purple Shampoo On Your Hair?

    Generally, a purple shampoo only needs to be left on the hair 1-3 minutes. Longer than that can leave hair slightly tinged purple. This can be washed out and removed with a more clarifying shampoo. Purple shampoo is not meant to replace your normal shampoo and should not be used every time you shampoo your hair. Doing so often leads to the hair appearing slightly darker rather than brightened.

    Are Purple Shampoo and Toner the Same Thing?

    When hair is lightened or bleached at a salon the “lifting” of the hair brings out the raw undertones of the hair. The undertones that are revealed tend toward yellow, orange, and even red and colorists adjust this using a toner. A toner will provide a more quality lifted or lightened hair color. Over time the toner can fade and the raw undertones begin to appear. Purple shampoos are meant to help stretch the length of time in between professional toning. It isn’t necessarily a toner but a toner extender helping to keep the raw warmer undertones at bay.

    Before And After Using Purple Shampoo & Conditioner:

    How Does Purple Shampoo Work for Various Hair Colors?

    What Does Purple Shampoo Do to Blonde Hair?

    This depends on the tone of blonde you are hoping to achieve. If you want a warmer blonde tone then you may want to use purple shampoo less frequently- possibly once every 2 weeks. If you want a cooler tone then try using a purple shampoo once or twice a week. This can help intensity platinum, icy blondes, and white hair making it more vibrant and bright.

    What Does Purple Shampoo Do to Brown Hair?

    Purple shampoo functions the same way on brunettes as it does for blondes. It can counteract brassiness and help brighten the hair. However, if you have reddish undertones that are coming through with chemically colored brown hair a blue shampoo may be the best route due to its complementary position to red on the color wheel.

    What Does Purple Shampoo Do to Red Hair?

    If you have naturally red hair a purple shampoo may not make much of a difference but it can help those with chemically dyed red hair. Purple shampoo will not fade or remove red color but can impact its visual effect. A purple shampoo used sparingly can help remove bronzy and brassy tones. However, if you are trying to achieve a vibrant orange and red, which are warm tones, using a purple shampoo too often can tone down the vibrant visual effect. Everyone’s hair goal is different so test it and see if using a purple shampoo is giving you the desired effect.

    What Does Purple Shampoo Do to Grey Hair?

    Purple shampoo can brighten and lighten gray hair. While removing brassiness, the shampoo can help make the hair appear more silver.

    Reading the Label

    Our Beach Blonde Purple Shampoo neutralizes brassiness and enhances tone for brighter, cooler hair. Learn about our ingredients:

    • Violet 2: highly concentrated pigment to help brighten and tone hair.
    • Violet and Orchid Extracts: purple colored extracts that naturally decrease brassiness.
    • Aleurites Moluccana Seed Oil: also known as Kukui Nut Oil, it conditions and smooths hair for optimal shine.
    • Coconut derived surfactants: gentle cleansing agents that won’t strip hair moisture or toner from hair.
    • Polyquaternium-7 and -10: since damaged hair has net negative charge, these cationic ingredients adhere to areas of damage reducing hair frizz, improving hair movement, and boosting shine.

    For best results, pair with our Beach Blonde Purple Conditioner.

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